DAMN! No sooner has one “special day” disappeared than another is around the corner. I swear that card makers invent one every year just so that they can keep their industry thriving.
Last year, for instance, was the first time I had ever come across Grandmother’s Day. Their kidding, right?
Well, no, they are deadly serious and we all get “shamed” into turning the myth into reality. In a few years time it will be “What? You didn’t get your second cousin twice removed a present for ‘Second Cousin, Twice Removed Day’? You scoundrel!”
As a self-published author, though, I’m beginning to realise the more special days there are, the merrier. For instance, this week I have been putting out Valentine’s Day adverts for Crossing The Whitewash.
“What?” I hear my faithful reader say. “That book has as much in common with romance as it does with English basket-weaving in the 18th century”. And on the face of it you’re right.
But that’s where the creative juices come in – those same juices I used to think up the plot for Crossing and produce an “award-winning” (I love that phrase) novel in the first place.
I’m not a great fan of this lovey-dovey day of the year, and I suspect there are plenty of other blokes like me.
I can hear the collective muttering under breaths. “Oh bloody hell, Valentine’s Day is on Sunday. She’ll be expecting something. What do I buy? Chocolates? She goes to Weightwatchers, so she won’t be very impressed. A bottle of wine? She’s given up drinking. A slap up meal? Costs a fortune and I’m saving up for the footie next week.”
Of course, not a word of this can be whispered within half a block of the lucky lady, who will be telling her mates: “Oh he’s ever so thoughtful. Can’t wait to see what he gets me for Valentine’s Day.”
All the time she has her fingers crossed firmly behind her back, hoping he doesn’t produce something to match the scented coat-hanger thrust upon her last year… lovingly wrapped so there was NO WAY she could guess what it was!
Women like to compare lovers. It’s a bit like that Monty Python Four Yorkshireman sketch. “We used to get up in the morning and Dad would make us lick road clean wit’ tongue.”
“You were lucky, our dad would slice us in two wit’ bread knife.”
Anyway, I completely digress. I got to thinking, how can I relate Crossing The Whitewash to Valentine’s Day. So I had a little think, and the Eureka moment duly came. “That’s it!” I thought. “What if I make my novel the ANTIDOTE to Valentine’s Day” – a kind of double bluff. “Know someone who hates Valentine’s Day? Then get them this for Valentine’s Day.” Genius, right?
So I came up with a Facebook ad that I hoped would not only appeal to blokes, but would get their women-folk pressing the Shop Now button, too.
Well, for a £5 investment initially I got 21 Amazon clicks and enough sales to push me up to no 79 in the Kindle Urban chart. It seems to have worked.
What did the Ad say? See for yourself…
Now, how do I turn Mother’s Day to my advantage? Gangsters love their mums, don’t they?